A Very Special Graduation Day

Nashville has one of the lowest hourly wages in the country and highest costs of living. The pinch has created a new class of working poor who can barely afford to make ends meet. Uprise Nashville launched its unique career development program as a solution to the problem, with amazing results. The larger difficulty, as with most non-profits, was capturing the attention of donors and partners. 

  • Client: Uprise
  • Agency: Stonecastle
  • Type: Non-Profit
  • Deliverable: Brand Video
  • Services: Creative Strategy, Video Production, Scriptwriting

The Project

The Project


A STORY ABOUT SECOND CHANCES

Non-profit videos are about more than just telling donors what you do. Powerpoint can do that! Videos are your opportunity to let them feel the impact of what you do. When Uprise approached us about filming its brand video, we immediately saw an opportunity to win the hearts of audiences through the inspiring stories of its scrappy class of graduates.

 

We created a video for Uprise that was about more than a career development program. It was about getting a second chance to live a better life. By framing the video around a story of transformation, we gave audiences an emotional hook that was easy to relate to, connect with, and share with others.


MEET UPRISE NASHVILLE

Uprise Nashville is a non-profit organization dedicated to alleviating relational, economic, and spiritual poverty through education and the power of relationship. 

 

ABOUT THE PARTNERSHIP

Uprise knew that capturing the dramatic success stories of its students in a video was key to raising more money, recruiting students, and attracting business partners. Our creative leads worked with the Uprise team to research, pre-interview, and cast for an effective story that would accomplish these goals.

The Results

"Stonecastle produced an amazing opening video to kick off the event. It combined touching stories with high energy all focused on what makes VUMC a special place. The video really captured the essence of the amazing work done here everyday."


Brian Carlson, Vanderbilt Medical Center
Brian Carlson, Vanderbilt Medical Center