Nashville-based advertising agency The Buntin Group tapped us for help creating a multi-faceted brand campaign for its client TVA. Focused entirely on its own workforce, I Am TVA was billed as “a campaign where every employee is an ambassador.” To kick things off, Buntin approached us to film a documentary-style anthem video featuring employees from TVA’s various locations around the Southeast.
POWERED BY PEOPLE YOU KNOW
Stonecastle hit the road for a swing through four Southeastern states to film this brand story for TVA. Working closely with our agency partner The Buntin Group, we made pit stops in homes, workshops, parks, and power plants to interview TVA employees about their lives. The video, featuring the tagline “Powered By People You Know,” won a Silver Regional ADDY.